The What I Wear Blog is the official, in-house writing project of What I Wear. This blog is about swimwear and fashion. We write about all our new products, brands, designs and we’re always publishing news around the exciting new stuff you can find at What I Wear. Our posts include individual reviews about noteworthy designs, company news, fashion articles and the occasional funny. You can subscribe to the blog right here.
The History Of What I Wear
Our first site was UK Tights. We started it in September 2005 by Dawn and Jonathan Barber. Dawn is the MD and Jonathan is the Technical Director. The duo started at home working from their home office. In a few months their house was taken over and they decided UK Tights was ready to move into its own warehouse. So we upgraded the size of the location twice. As we always try to give customers what they need, we found swimwear online wasn’t what it could be. Our next project, UK Swimwear, was born.
We began with the same ethos of customer care that made UK Tights so loved. We started building a collection of bikinis, swimsuits and other beautiful beachwear. In 2007, Jonathan became our Systems Development Engineer. And he has make our site flexible, lightweight and easy to use. In 2009, we tripled the size of our work force and our reach, so we can bring beautiful clothing to the whole world.
When UK Swimwear first began, we believed the choice of swimwear online wasn’t great. Whilst we love and support the fashion world, too many companies do nothing but fashion releases. They don’t think of what people want to wear every day, they’re too driven by profit, and they don’t consider your bank account. We wanted to bring a range of swimwear to the world that would suit all budgets, all styles and would take care of the essentials as well as providing a wide range of fashion items.
We were founded in an ordinary home and we’ve expanded by treating everyone here as family. Because of this, we understand the value of teamwork. This has helped shape UK Swimwear into a caring company that gives the best service it can and never takes advantage of people who love to use it.
They say that the customer is always right. But is the customer happy? Too many companies don’t claim responsibility for mistakes, or make sure you’re satisfied. UK Swimwear want to always make sure that you’re happiness comes at the top of our list. Every person who takes the time to place an order with us chooses UK Swimwear over other retailers. That’s a big deal and you deserve to be taken care of. That’s why we provide online and telephone ordering, as well as phone and site support for any of problems.
While our number one priority for each day is you, our number one priority for products is choice. We have over forty different brands of swimwear and beachwear and we’re continually taking on new products and brands to improve our collection.
The Creation Of What I Wear
After years of operating multiple websites, we decided to migrate several of our offerings to one place for the easiest shopping experience possible. In 2023, we launched What I Wear, a new home for our swimwear and for our growing range of day to day clothing. So if you want to see our clothing range and our beach fashion collection, then start by going to our main site. There you and finding something gorgeous, ethical, and sustainable for your wardrobe.