Black Swimwear Is The New Must

If you thought “orange is the new black” just refers to outfits, think again. It may be the name of one of the most popular series of the moment, but orange is not the must colour for the season. ELLE UK has just confirmed it: black is the new black. Indeed, this summer it is all about what ELLE names “The Little Black Swimsuit” (LBS).

Do you want to take some inspiration from ELLE’s black swimwear article? Here are their main points:

  • Mesh swimsuits that stick to the body enhancing your curves
  • Unusual straps: strapless or irregular shoulder straps
  • Cut-outs, for the wildest outfits
  • Ideal to be combined with silver and gold accessories

Some amazing LBS we love!

Acqua & Sale Aragona Swimsuit
The LBS: Acqua & Sale Aragona Swimsuit

Celebrities love the Little Black Swimsuit look as well

There is no doubt celebrities have already caught the trend, as seen from some of Instagram’s biggest celebrities. Christina Milian has shared pictures of herself wearing two black swimsuits and so has Kim Kardashian, who is featuring in her own Instagram black bikinis and swimsuits all the time.

We sell some amazing Black Bikinis and Little Black Swimsuits

Either you are a bikini or a swimsuit person, but either way UK Swimwear has a wide selection of black swimwear in its catalogue. Here you have a selection of the chicest models for this season. Which one is your favourite?

Miraclesuit Jewel Box Swimsuit
Gossard Sienna Bandeau Bikini - Black
Sielei Ella Scoop Back Swimsuit
Gossard Sienna Plunge Bikini - Black

Check out our best selection of Little Black Swimsuits and All Black Bikinis for more holiday inspiration!


  1. Completely agree. Being a beachwear brand designer and owner, my best sellers are black caftans, my black and white bag, and black striped large straw hat!

  2. Black always dress you up! It has that slim effect no other colour can give you. Thanks for your comment, Ama.

  3. Black is a great colour, especially for the larger Lady who might be a little self-conscious by the pool/beach. It’s slimming qualities are magical!

  4. Actually, at UK Swimwear we believe also very intense colours have a slimming effect. Sometimes being original looks better than going for a classic. But we do agree black has magical qualities. It is also fantastic for all tones of skin, too. Thanks for your comment.

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