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PrimaDonna Salsa Balcony Bikini Set
Fashion, Tips

MareDiModa Swimwear Trends For 2018

In time for the MareDiModa event in Cannes this year and in association with WGSN and trend forecast leader David Shah; four beachwear and two ‘intimates’ macro trends for 2018, have been released. So, if you want to know your beach clothing ranges or find out what’s going to be hip on the beaches next summer, attend MareDiModa’s event in Cannes this year.

It’s also a hive for trend futurists who, have likely already compiled the looks set to hit the beaches in 2018.


The Cannes MarediModa fair has grown into one of the most popular and successful beachwear events on the planet. All industry leaders look to exhibit, make contact and look to exchange and seek out new business contacts throughout the event.

Initially, the event was set-up to promote and represent manufacturers of beachwear, back in 2003. The event now has leading manufacturers lining up to take up a stand.  No longer just manufacturers, but designers and the latest swimsuit makers now descend every year to this event in Cannes.

The Mission, that has grown out of this event, encourages the development of creativity, culture and the economy associated with high-end, luxury swimwear. Analysis of the current and future markets, along with plans for improving and nurturing the market, transpires throughout the event.

Swimwear Trends

The four beachwear trend boards have been termed up as Radical Honesty, Sporty Activist, Deep Glamour and Gypset Swim.

PrimaDonna Salsa Fuller Cup Bikini

Radical Honesty

Incorporating simple shapes with designer lead lines combining collaged patterns and geometric shapes. The aesthetic is that of a non-stereotyped and unconventional feel, aimed at celebrating diversity by embracing the “real”.


It gives a second skin effect as elevated neutral colours aim to show the beauty of women’s bodies merging with comforting, sustainable and soft materials. A summery feel tops this off, being achieved with deep rusted orange mixed with a soft apricot that adds warmth to this minimal trend.


Sporty Activist

Exploring the border between swimwear and activewear by using bold geometric prints with intense colour blocking.

This represents a concept of high-tech and sporty with an energetic performance.  The forward-thinking design and innovative fabrics inspire a vibrant look with enlightened and progressive colours.


Deep Glamour

Exploiting the use of bold and decorative prints that combine 70’s inspired geometric patterns and dark floral “potpourri”, that embraces a new kitsch and romantic attitude played out with soft and fluid swimwear fabrics, with refined detail and finishes.


Historical references add a touch of luxurious decadence that meets with an ultra-modern aesthetic, mixing drama and heritage together.

Gypset Swim

A carefree and enlightened 70’s boho style is accomplished using Navajo prints that overlap, combine and merge florals from the tropics.

The colours celebrate a tutti-frutti blend with yellow citrus mixed with purple and pink berry tones and nectarine accents. Tones move from light to dark, combining colours of blue and green, alluding to an urban look and feel, for this exotic trend.



The two intimate boards are portrayed as Girl Gang and Precious. Not entirely swimwear, though still a nice exploration into the culture that is ‘intimate’ lingerie fashion.


Girl Gang

Bold, graphics with a fresh aesthetic this trend encompasses the arty-girly look mixed with gender-less and androgynous references.


This new feminist-inspired story for lingerie set in a re-invented 90’s aesthetic, that combines feisty and confident activist messaging. Conceptually enhancing and bringing together a new generation of young women who are raising their voices.


Again, a graphical approach but with a minimalist feel, a contemporary push that entwines boudoir styles with a luxurious aesthetic that reinvents sophistication and refinement within the realms of lingerie.

Colours are inspired from modern cosmetics that combine digital and graphic prints from peek-a-boo sheers, lace and brocade inspired prints.

What do you think of these trends, have you or do you plan to attend the event in Cannes? Let us know your thoughts or plans, we’d love to hear what you think.

Pour Moi Puerto Rico Padded Underwired Swimsuit

Pour Moi Swimwear Beauties Are Back!

Pour Moi Swimwear is back to! You may know it already, but Pour Moi used to be on of UK Beachwear’s brands. When we upgraded and re-branded our swimwear store two years ago, we though it was time to include new swimwear brands from Italy, Germany, Australia and Latin America. Now, it’s time for some old friends to come back. Welcome back, Pour Moi Swimwear beauties! We have missed your beautiful styles!

Pour Moi’s 2017 Swimwear Collection: The Retro Look

Pour Moi Checkers High Waist Halter Bikini

As you know, Pour Moi swimwear styles are always feminine and flattering. Pour Moi know women want to look sexy and so, Pour Moi’s designs are always very flattering. Bust-enhancing bikini tops, silhouette smoothing one-piece swimsuits and other features that make women’s curves stand out. Look at this gingham bikini above. It isn’t everything a cute pattern. The halter neck bikini top has wired cups for extra support, just what you are after when you want to buy DD+ bikinis.

Pour Moi Glamazon High Waist Underwired Bikini

Are you after something truly feminine? This little black bikini is just what you need. The Pour Moi Glamazon bikini combines a soft satin finish with seductive mesh panels. It’s one of those bikinis you can wear season after season. This Pour Moi bikini will never get out of fashion. Still, it doesn’t feel like a simple design. Boring surely isn’t a word that describes it.

Pour Moi Starboard Nautical High Waist Bikini

And talking about bikinis that never get out of fashion, here you another good example. The Pour Moi striped bikini above is the perfect combination of nautical prints and retro style. The navy and blue striped design is a must-have of your holiday wardrobe. One of those patterns that are hot every single season. We could say nautical-inspired swimwear is a holiday wardrobe essential. The buttoned through details and the red belt add a touch of cuteness to the final look, don’t you think?

Two Floral-Inspired Swimsuits by Pour Moi that have stolen our heart

Pour Moi Puerto Rico Laser Cut Swimsuit

Our Pour Moi swimwear section includes four styles so far. From silhouette smoothing swimsuits to oceanic prints and lovely floral prints. They are so cute! This last print, the floral, is one of our favourite prints for women swimwear and beachwear. Maybe that’s the reason why we love these two floral swimsuits. The style above has a floral crochet mesh and it’s reinforced on the brief and top areas. Very elegant, right? However, we can’t stop loving this V neckline swimsuit in cobalt blue with a colourful floral print. It’s fabulous!

Pour Moi Floral Shaping Swimsuit

What’s your favourite Pour Moi swimwear style so far?

Moontide Twist Swimsuit

Moontide Swimwear Now Available at UK Swimwear

A new brand of swimwear has arrived to and we couldn’t wait any more to show their beautiful designs! Why do we think you’re going to love this new swimwear brand? Easy! Because Moontide swimwear is designed with the sole purpose of making you feel glamorous and chic, without the needing of a large budget. If you are one of those who prefer buying swimwear you can wear year after year, rather than following a particular fashion trend, you have to keep reading this post.

Classics Never Die

Moontide Twist Swimsuit

If you are looking for a piece of swimwear that is definitely not going to be out of fashion season after season, don’t look any more. The Moontide Twist Swimsuit is made for you! We have it in three colours: an electric cobalt blue, a trendy jeans blue and the timeless black, as in the picture above. This Moontide swimsuit is retro-inspired and extremely flattering, thanks to these features:

  • Rouching effect in the abdomen area, to draw your silhouette, smooth your curves and conceal any bumps! It has the same slimming effects as traditional control swimsuits, without the extra layers contouring swimsuits have.
  • Thick straps in the front for greater support and comfort, which can be adjusted and crossed in the back.
  • Retro-inspired twisted top to enhance your bust. It adds a touch of glamour and sophistication, too.
  • A Moontide Fuller Cup swimsuit version is also available to fit larger busts.

If you liked this style, check out the Moontide Hey Ho Twist Swimsuit with a similar design in a geometric monochrome print!

The Monochrome Beach Look, With A Chic Twist

A photo posted by (@ukswimwear) on

If you are a bikini girl rather than a fan of the one piece, this bikini featured in our Instagram feed is going to be your signature piece: Moontide Jacquard Stripe Triangle Bikini (£76.95). It is more than a triangle bikini, thanks to its padded cups with push up and its texture, which makes it look absolutely glamorous. Do you prefer comfort over padded bikinis? Then go for the Moontide Hey Ho Halter bikini (£64.95), a halter neck monochrome two piece you can tie on your back and adjust to your body as a second skin!

Have you found your favourite Moontide swimwear beauty? 

Phax Poons Stitch Detail Triangle Bikini

National Bikini Day: Hottest Bikini Trends Of The Season

Do you know what is National Bikini Day and why do we celebrate it? Bikini Day celebrates the anniversary of the invention of the most popular summer garment: the bikini. It was French fashion designer Louis Reard who invented the two pieces in 1946. Can you believe the bikini is already 70 years old? We want to encourage you all of you to wear a bikini this summer, no matter your size or age. Do you want to celebrate the 70 years of the bikini with us? Keep reading to find out what are the hottest bikini trends you need to get starting to wear right now.

The Latest Surfer Style


Minimal, with bold colours and contrasted stitches. The Phax Poons Stitch Detail Triangle Bikini (£62.95) follows one of the trends of the season: coloured minimal triangle bikinis, inspired in a surfer style. In this case we can say that less is more, right?

The Ultimate Luxury Holidays Look


The Vacanze Italiane Gold Label Oro Bikini (£179.95) says luxury and glamour. With an intense golden crochet mesh over a black layer, this is the perfect bikini to wear for a luxury holiday destination. If you prefer a bandeau bikini, rather than a triangle bikini, check out our Vacanze Italiane luxury swimwear collection.

A Leopard-Printed Bikini to Rock


We always say animal prints never go out of fashion. Some people say they don’t like them, but look at this little leopard-printed bandeau bikini! It’s absolutely gorgeous! Unlike other more classic traditional animal printed swimwear designs, the Phax Kooning Leopard Print Bandeau Bikini (£45.95) has a flattering neon orange neckline detail.

2016 TREND ALERT: Animal prints have walked their way back to Fashion. Leopard-printed beachwear, swimwear and beach accessories are very hot this season!

Nothing beats a Pretty Print

Gottex-Les-Plumes-Triangle-Push-Up-Bikini-blogThe Gottex Les Plumes Triangle Push Up Bikini (£148.95) is part of Les Plumes style, of Gottex Capsule 2016 collection. What makes this bikini one of our favourite swimwear designs is the stunning multicolour feathers print.

A Colourful Tribal Bikini


Pennellata is the name of one of Tessy’s most beautiful prints ever created. The Tessy Pennellata Erisa Bandeau Bikini (£89.95) mixes abstract brushes with geometric details. The result, a beautiful multicolour tribal print perfect to wear for a Mediterranean getaway. Furthermore, the bandeau top is a great option for those of you looking for a flawless tan!

A Mediterranean-inspired Bikini with a Boho Twist


Vacanze Italiane’s Honolulu print has beautiful floral details, mixed with scenes of Italian and Greek emblematic places by the Mediterranean sea. The beaded fringe of the Vacanze Italiane Honolulu Halter Neck Bikini (£87.95) gives a cheerful Boho touch to your beach outfit.

What is your favourite bikini style?